Kid celebrities are gaining prominence on social media and many have become influencers in South Africa. The emergence of social media has created equal opportunities for both the young and old.
Celebrity parents have welcomed the development that follows the 21st century and introducing it to their kids. Many of these kids are happy to experience this lifestyle.
Influencers are social media users who can influence potential buyers of a product. They achieve this by either recommending them and or promoting them on their social media accounts.
These attract kiddies brands like Pampers, Huggies, and others. Some of these accounts are older than the kids as their parents create them before their birth.
They land both collaboration and partnership deal with several top brands. This opens doors to other opportunities for these youngsters.
Kairo Owethu Forbes one of the celebrity kid influencers securing the bag. She has over a million followers on Instagram.
As an influencer, she started as her mother’s brand (Era by DJ Zinhle) influencer.
Her content is engaging and makes followers to always react. One of her content that got followers talking was when Kairo and her grandmother were playing with snakes.
Though there are lots of dancers, a few dancers are “good”. Rethabile Mokgatla is one of those growing their fan base on social media with their dancing skills.
The much-loved kid influencer released the EP titled Tom and Jerry and has had collaborations with other big names in the industry.
Retha collaborated with the Amapiano dance queen Kamo Mphela. As an influencer, he has worked with several top brands including the ice-cream shop The Soweto Creamery.
The reality television star boasts over 53.3k followers and a channel on YouTube.
She is the Chief Executive Officer (C.E.O) of Khumo Panda Tiny Huggs. Her product range includes kiddies clothes, bags, water bottles, lunch boxes, hand sanitizers, hair products, and more.
The young girl’s social media account houses over 836k followers. She received PR drops from both big brands and celebrities including “Aunty” Bonang Matheba.
Baby billionaire Kunene is another kid making a name for himself as a brand influencer.
The self-acclaimed “most fashionable and spoilt baby” rocks expensive designers. Gucci, Dolce & Gabbana, and designers are among his wears collection.
The “Boss Baby” is an owner of several mini versions of luxury cars including Mercedes Benz and Ferrari.
Vivaldo Mcagwe is another young internet sensation. The self-acclaimed “South Africa’s Youngest Artist” boasts of over 1.5m viewers on Ntwana Ntwana.
He launched his kiddies range of T-shirts and sweaters available on Cava Apparel. As an influencer, he has worked with Cotton On Kids. The SA coolest Kid boats of over 156k followers on Instagram.